The resolution of this file is 665x533px and. The new subtle patters and their dynamic with the other visuals are definitely my favorite part of the redesign. User Predicon uploaded this Vodka - Grey Goose Vodka Logo Brand Font PNG PNG image on March 18, 2019, 4:11 pm.
This is why the new Grey Goose packaging will definitely draw your attention in a duty free store. However, having a splash of color on your label does help a lot as this study proves. This is a trend we’ve seen in wine bottles as well. In recent years, more and more consumers will go for a more minimal tag. Most people shop for alcohol based on the label.
Ragged Edge has successfully made the brand feel more accessible in their attempt to, as they said it, “build a flexible identity full of optimism”įrom a marketing perspective, the shorter tagline that spells just “Vodka” now instead of “World’s best tasting Vodka” makes a lot of sense. When it comes to the goose logo, I have some reservations regarding just how distinctive the goose will actually be.Īlthough I love the movement towards a more minimalistic icon, the 3D texturing that the logo previously had gave it character and a more luxurious identity. The perfect complement to the iconic lone goose symbol.” bespoke type is more contemporary, with just a hint of swagger. So we started by redrawing the logotype from scratch – the biggest change to the brand’s identity since its launch in 1997. The redesign was done by London, UK-based Ragged Edge. Despite the projected dip, premium vodka sales are set to grow over the period.Grey Goose has revamped their visual identity and we love it. Access for up to 8 guests, 3 premium GREY GOOSE mixology sessions. It comes at a time when the UK’s consumption of the spirit, which currently stands at around 9 million cases, is set to fall by 4 per cent by 2016, according to Vineexpo. GREY GOOSE Vodka invites you and your closest friends for an. We’re using to assert our market leader status on an increasingly fragmented category.” “Fly Beyond” allows us to change and tap into their ambitions.
We haven’t articulated our philosophy in the past and have been too inwardly focused with our marketing. He adds: “We’re operating in a vodka market where people are still buying products but want to know they’re getting value for money. Rival Belvedere has also noticed the shift and has been ramping up its presence across high-end UK bars throughout the year.įlavoured vodka and the resurgence of cocktails are currently driving the category and Tick says 2014 initiatives will look to exploit both trends in a “controlled” and “precise” way.
Lyle Tick, senior global category director for Grey Goose, says premium vodka has become a bar staple in recent years and consumers are starting to see it as a drink to be savoured. The campaign will be supported by updates to the brand’s on-trade merchandise, experiential activity alongside a social media drive to recruit advocates. Where the drink’s “the world’s best tasting vodka” strapline focuses on its premium credentials, the upcoming “Fly Beyond” activity offers more opportunity for drinkers to identify with the brand, the company claims. Interest from younger drinkers in the craft of alcohol brands is growing, according to Grey Goose, forcing it to adopt a more “extrinsic” approach to marketing its reputation for “exceptional quality”. Since it was first introduced in 1996, the Bacardi-owned brand has opted against showcasing its provenance at scale, instead relying on its super-premium status to resonate with drinkers. It attempts to highlight how Thibault’s background as a Cognac master influenced the choices he made when developing the drink. The vodka maker has drafted in Hollywood director Nicolas Winding Refn to make a short film depicting the origins of the brand and its creator François Thibault. So we started by redrawing the logotype from scratch. Find Grey Goose Logo Grey Goose Tattoo stock images in HD and millions of other royalty-free stock photos, illustrations and vectors in the Shutterstock. The “Fly Beyond” campaign launches nationwide later this month (28 October) and promotes the field-to-bottle provenance of the Grey Goose brand. To change how people felt about Grey Goose, we needed a bold statement.